Press RoomSeptember 9, 2009
Doing it Againn
Zagat Buzz
Zagat Buzz: What made you choose DC as the site of the Whisk Group’s first restaurant? Mark Weiss: Well, I have been living in the DC area for the past several years while I worked for the Ritz-Carlton Group. But more important is the fact that this area is emerging as a major food and beverage market. There is a lot of excitement about restaurants – the area’s strong economy is attracting talented chefs. Interesting concepts are being launched here, like Brasserie Beck’s reinvention of the idiom. ZB: Why a British-inspired gastropub? MW: I opened a couple of pubs under the RC umbrella, including one in Dublin. And many years ago, I helped my parents open one in New Zealand, where I was raised. It seems a fun idea to re-concept the traditional pub into a modern idiom. Thus Againn will mix the modern – a sleek glass facade – with an old-world zinc bar, dark paneling and black-and-white tile floors. The food will use the best possible ingredients and techniques to enhance the flavors of favorites like shepherd’s pie and oysters Kilpatrick. ZB: You’ve said that DC has a “wonderful happy-hour culture.” Was that a factor in your planning? MW: DC is a professional city where people work differently compared to, say, Hong Kong, where people get up late, or Dubai, where they work on rigid nine-to-five schedules. Here people work long, flexible hours, often meeting people for drinks and a bite and then going back to their offices. Lots of business and networking happens in restaurants. We won’t close between lunch and dinner and we’ll offer a huge opportunity for happy hour, with lots of space for mingling. There will be a raw bar and a long bar, with a happy-hour menu featuring seafood and a reinvented toasted cheese in a cast-iron skillet. Of course, our operation will be 50% restaurant, with two private dining rooms and entrees running from $17–$25. ZB: Pubs are about drinking as well as eating – tell us about that aspect of the operation. I hear you are planning to have reservable, personalized lockers for customers’ whiskey bottles. MW: We’ll start with some 75 beers, 18 on tap, and we're hiring a beer master. Our walk-in wine cellar will have 1,000 bottles. However, our focus on scotch is another story. My travels in Asia made me familiar with that area’s huge culture of single malts – regular restaurant clientele store their cognac or whiskey in special lockers and offer drinks to their dining companions. I thought it would be a lovely design element to incorporate a wall of individual wooden lockers, each with a glass wall that was lit from within, to illuminate the bottle. There will be a discreet nametag on each locker, but, this being DC, generic labeling is possible. – Olga Boikess
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